Social Media and Job Performance

Could Facebook be a good indicator people’s job performance?  According to a recent study, maybe so.  To test the theory, three “raters,” including one professor and two students, were asked to review 56 Facebook profiles of undergraduate students who had jobs.  The raters were permitted to review each profile for around 10 minutes before answering personality-oriented questions about the people they were reviewing.  They looked through photos, groups, basic information, number of friends, and beyond to determine job performance traits, such as conscientiousness and agreeability.  After six months, the researchers collected evaluations from each of the students’ employers.  The results show a strong correlation between the raters’ evaluations and those of the employers.  Could Facebook become a trustworthy recruiting tool? Maybe one day, but much more research needs to be done first!